Listing optimization and copywriting
Part of Catalog and listings
No reviewed specialists yet
Listing specialists research how shoppers search for your product, then rewrite your title, bullet points, description, and backend search terms so the listing is easier to find and easier to buy from. Good work follows Amazon's style guidelines for your category and is based on keyword research you can see.
Ask for examples in your category, and agree up front how many revisions are included.
Reviewed specialists
We have not listed any reviewed specialists for this service yet. We only list providers after our team has reviewed their profile.
You can still tell us what you need. Our team will look for suitable specialists and tell you honestly if we cannot help.
Hiring guidance
When to hire help
- Your listing gets traffic but few sales.
- You are launching a product and need listing copy written from scratch.
- Your listing was written quickly and has never been revisited.
- You are expanding to a new marketplace and need copy adapted for it.
Questions to ask before you hire
- How do you research keywords, and will you share that research with me?
- Can you show listings you have written in a similar category?
- How do you make sure the copy follows Amazon's style guidelines for my category?
- How many revisions are included?
Red flags
- Promises a guaranteed first-page ranking.
- Suggests keyword stuffing or claims you cannot support.
- Recommends adding competitor brand names to your listing.
- Will not share the keyword research the copy is based on.
Guides for Listing optimization and copywriting
Amazon listing optimization checklist for sellers
A step-by-step checklist for improving an Amazon listing, covering research, title, bullet points, description, search terms, images, and measuring results.
Hiring an Amazon listing copywriter: what to brief
What to put in a brief for an Amazon listing copywriter, what a good copywriter delivers, how pricing usually works, and the warning signs to look out for.
How to write Amazon bullet points that sell
How to write Amazon bullet points that shoppers actually read, with what to include, how to order them, weak and strong examples, and the claims to avoid.