Amazon DSP and Amazon Marketing Cloud
Part of Advertising and growth marketing
No reviewed specialists yet
Amazon DSP lets brands buy display, video, and audio ads that reach shoppers on and off Amazon using Amazon's audience data. Amazon Marketing Cloud (AMC) is an analytics service for studying how your ads work together. DSP specialists plan audiences and budgets, run campaigns, and explain what the data shows.
DSP usually suits brands that already run Sponsored Ads well. Ask whose DSP access will be used, who owns the audiences and data, and whether any minimum spend applies.
Reviewed specialists
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You can still tell us what you need. Our team will look for suitable specialists and tell you honestly if we cannot help.
Hiring guidance
When to hire help
- You already run Sponsored Ads well and want to reach shoppers beyond search results.
- You want to re-engage people who viewed your products but did not buy.
- You have access to Amazon Marketing Cloud and nobody to write and interpret its queries.
- You need to understand how your different ad types work together.
Questions to ask before you hire
- Which audiences would you build first, and why?
- Will you use my DSP account or yours, and who owns the audiences and data?
- How will you measure results beyond return on ad spend?
- What budget is needed to learn something useful, and is there a minimum spend?
Red flags
- Cannot explain how DSP differs from Sponsored Ads.
- Guarantees a return on ad spend or a sales figure.
- Will not share campaign-level reporting.
- Asks for your Amazon account password.