External traffic and influencer marketing
Part of Advertising and growth marketing
No reviewed specialists yet
External traffic specialists run campaigns outside Amazon, such as social media and search ads, email, content, and partnerships with creators, that send shoppers to your Amazon listings. Amazon Attribution measures how that traffic converts, and brands in Amazon's Brand Referral Bonus programme may earn a bonus on qualifying sales it drives.
Ask how each channel will be tracked and reported, and make sure any creator content is clearly disclosed as advertising.
Reviewed specialists
We have not listed any reviewed specialists for this service yet. We only list providers after our team has reviewed their profile.
You can still tell us what you need. Our team will look for suitable specialists and tell you honestly if we cannot help.
Hiring guidance
When to hire help
- You want to grow beyond what advertising on Amazon alone delivers.
- You have an audience on social media or email and want to send it to your listings.
- You want to work with creators or influencers to launch a product.
Questions to ask before you hire
- How will you track traffic from each channel to Amazon sales?
- How do you find and vet creators, and how is their content disclosed?
- Which channels would you test first, and on what budget?
Red flags
- Offers traffic from people paid to buy and leave reviews.
- Does not use any tracking, such as Amazon Attribution links.
- Works with creators without clear advertising disclosures.
- Promises sales or ranking jumps from a single campaign.